Penn State Athletics Talks Social Media

A few weeks ago, I was invited by Penn State Football to speak with players, staff and other athletic teams on campus about all things social media. Given that these elite college athletes are so visible, conversations around productive, thoughtful and intentional social media use is imperative. We talked about what an incredible tool social media is for these student-athletes when used the right way, and how perceptions can be made with one click. I’m so grateful and relieved places like Penn State are prioritizing these important conversations, especially given the recent shift in NIL, where players can now monetize their Name, Image and Likeness via different brand deals and sponsorships. As an aside, these student-athletes were thoughtful, insightful, and receptive to what I discussed - and spoiled my son and I rotten. For sure made some Penn Staters this day, can’t wait to be back visiting Happy Valley again soon. 💙🤍